Digital advertising

ONLINE ADVERTISING

Digital advertising is also known as online advertising. By definition, it is a form of advertising that uses the Internet and its various properties to serve promotional ads to consumers. For this, it uses multiple channels.   Digital advertising refers to a set of advertising techniques and campaigns that take place online.

My mission

I will set up ads in the form of display advertising, social media ads or commercial links promoting your brand, products or services. So I will provide consumers with information about what you are proposing. In addition, internet advertising is the type of placement that best converts in front of traditional advertising solutions. Today, companies around the world spend more than $250 billion annually on digital advertising. This figure continues to rise. Indeed, the return on investment (ROI) generated by digital ads remains impressive.

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CAN ADVERTISING IN LIGE BE BENEFICIAL FOR MY COMPANY?

Online advertising platforms offer advanced targeting options. These allow you to precisely target your audience based on various criteria such as age, gender, location, interest

Unlike traditional advertising, online advertising offers real-time data. They allow you to measure the effectiveness of your campaigns and adjust your strategies accordingly

Online advertising can offer a better return on investment than traditional advertising methods.  In addition, it does not require a large budget, which makes it accessible to small businesses

With online advertising, you can easily adjust your campaigns based on your results, goals or market trends

Online advertising can increase the visibility of your business. In addition, it strengthens its global reputation

Online advertising allows companies to reach a global audience, without geographical limits. Therefore, it can help expand your customer base and increase sales

In short, online advertising can be a powerful tool to reach and engage your target audience, increase brand awareness, and drive sales and conversions. However, it is important to note that each company is unique. Therefore, the relevance of online advertising will depend on your specific objectives, your target audience and your budget.

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Social media advertising

“Social ads”, consists of displaying paid ads on different social platforms such as Facebook, Instagram, X, LinkedIn, Snapchat, etc. to promote your products or services to a targeted audience. Together we determine the audience to reach, to target new or existing customers. There are several types of social media ads, including video ads that tend to have higher engagement rates than traditional ads.

E-commerce advertising

E-commerce advertising, also known as e-commerce advertising, is a marketing strategy that uses paid ads to promote a brand, its products or services on the internet. Google Shopping, Facebook Market Place and Amazon Ads offer web advertising formats tailored to the needs of SMEs. There are many different tactics to try, some easier than others. Finally, it is always better to be accompanied by specialists to optimize your budget and make you earn more money!

My skills

Measure the success of your online advertising campaign ?

I accompany you in the implementation of statistical indicators that reflect your goals. These indicators may include website traffic, social media engagement, sales, brand awareness, media coverage, etc. 

It is important to note that the success of a campaign is not limited to tracking sales. Social media audience growth, email sign-ups, website traffic, consumer reviews, digital presence, and brand awareness are all worthy results of an online advertising campaign

Let’s talk about your project