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Les nouvelles règles de Google pour le référencement SEO

google SEO

L’importance du GOOGLE SEO.

Google représente aujourd’hui la plus grande part de marché des moteurs de recherches. C’est pourquoi il est essentiel de prendre en compte les règles de google en SEO.

Mais sans pour autant négliger les autres: Bing, Yahoo, Ecosia, Qwant…

Moteur Tous appareils Ordinateur Mobile
Google 92,35% 86,37% 97,20%
Bing 3,66% 7,20% 0,81%
Yahoo 1,41% 2,52% 0,46%
Ecosia 1,15% 1,60% 0,83%
Qwant 0,84% 1,62% 0,21%
DuckDuckGo 0,35% 0,46% 0,26%

Part de marché des moteurs en France (source StatCounter)

parts de marche moteurs de recherche dans le monde

La localisation

Les résultats de recherche locales représentent 46% de toutes les recherches.

Offrant des taux de conversion élevés, ces résultats sont essentiels pour le développement des entreprises dans un contexte économique où les clients privilégieront davantage le local .

L’outil Google Business vous permet de vous faire référencer localement en géolocalisant votre activité. Il est donc très important de compléter sa fiche entreprise.

La recherche verbale

Une des grandes progressions est également la recherche verbale qui représente aujourd’hui plus de 50% des recherches.

La recherche des mots clés correspondant à votre activité est donc primordiale et doit s’adapter à cette recherche verbale.

Les avis clients

Les avis continueront de gagner en importance et d’influencer les classements. L’engagement restera important. Inciter ses clients à donner leur avis est donc une priorité. (comment obtenir des avis GOOGLE )

Suivez-nous sur les réseaux sociaux !


9 commentaires sur “Les nouvelles règles de Google pour le référencement SEO”

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    Keep up the good work– and hope you all take care of yourself
    during the coronavirus scare!

    1. Thank for your comment. The theme used is Suffice… And of course you can steal it… 🙂
      Your website is nice and esthetic.
      I wish you a great success.
      Take care

  2. I don’t typically comment on posts, but as a long time
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    From all of us at Royal CBD, I hope you stay well
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    Justin Hamilton
    Royal CBD

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