Communicating intelligently is not easy.
In our daily life, at work or at home, with colleagues or loved ones, we are called upon to communicate, to spread ideas, and to listen.
But there are days when we don't understand everything wrong because we express ourselves badly, we are not focused on what is said.
"Between what I think, what I mean, what I think I say, what I say, what you want to hear, what you hear, what you think you understand, what you want to understand, and what that you understand, there are at least nine possibilities of not understanding each other. "
We also have a lot of prejudices, ready-made ideas and depending on our feelings at the time, misunderstanding can be fatal.
It is the same for our communication with our individual or business customers. Communication is taking an increasingly important place these days. There are more and more tools. And getting it wrong is increasingly risky ...
A great deal of thought is required before even starting to communicate: who are my clients? ages, PSC, hobbies…. In marketing, this is what we call a persona. This fictitious person with social and psychological attributes and characteristics who represents a target group
You should always remember this typical profile!
Once this persona is defined, it will be easier for you to communicate and find the most suitable way to get your message across.