google SEO

Les nouvelles règles de Google pour le référencement SEO

L’importance du GOOGLE SEO.

Google représente aujourd’hui la plus grande part de marché des moteurs de recherches. C’est pourquoi il est essentiel de prendre en compte les règles de google en SEO.

Mais sans pour autant négliger les autres: Bing, Yahoo, Ecosia, Qwant…

Moteur Tous appareils Desktop Mobile
Google 92,35% 86,37% 97,20%
Bing 3,66% 7,20% 0,81%
Yahoo 1,41% 2,52% 0,46%
Ecosia 1,15% 1,60% 0,83%
Qwant 0,84% 1,62% 0,21%
DuckDuckGo 0,35% 0,46% 0,26%

Part de marché des moteurs en France (source StatCounter)

parts de marche moteurs de recherche dans le monde

La localisation

Les résultats de recherche locales représentent 46% de toutes les recherches.

Offrant des taux de conversion élevés, ces résultats sont essentiels pour le développement des entreprises dans un contexte économique où les clients privilégieront davantage le local .

L’outil Google Business vous permet de vous faire référencer localement en géolocalisant votre activité. Il est donc très important de compléter sa fiche entreprise.

La recherche verbale

Une des grandes progressions est également la recherche verbale qui représente aujourd’hui plus de 50% des recherches.

La recherche des mots clés correspondant à votre activité est donc primordiale et doit s’adapter à cette recherche verbale.

Les avis clients

Les avis continueront de gagner en importance et d’influencer les classements. L’engagement restera important. Inciter ses clients à donner leur avis est donc une priorité. (comment obtenir des avis GOOGLE )

Suivez-nous sur les réseaux sociaux !

Communiquer sur sa création d'entreprise

Undertake your activity serenely: communication

You have a project of business creation and you don't know where to start?

In addition to the administrative procedures of any good entrepreneur that will take you a lot of time, you will also have to think about the part Communication.

You are about to take the step of setting up a business and you can no longer count your hours of reflection: how am I going to do it? who are my potential customers? do i need capital? who can help me ?

Don't worry, so far so good, that's normal!

The term Communication brings together several axes for which it is impossible to ignore!

Your family and loved ones!

And yes ... the influence of family and relationships is very important. As a future entrepreneur, you must havehave awareness that your daily life will be "slightly" shaken! It is in your best interest to present your project well so that your loved ones follow you and encourage you in your efforts. This is where the good communication intervenes in

Your loved ones may not understand all of your future plans, but they can nevertheless judge your motivation and the work already accomplished. So do not neglect the aesthetic aspect of your future Business: logo, graphic charter ... This will help your family and your relationships to better project themselves in your project.

Banks !

You may be one of those lucky people who have an appointment with the banks to raise funds ... You cannot therefore arrive in the office of the financial adviser with your hands in your pockets.

The file will have to be well put together with concrete things, a complete frame of your project and forecast assessments of a rare precision ... and for that, a adapted communication will highlight the content of your support: choice of support, market research, strategic and operational marketing…

Social Media !

Friends are always proud of you and your bank trusts you! So it's time to announce your arrival on the web and in the markets ... and create a buzz.

After creating all the accounts on all social networks, you're off to the puzzle of "what can I publish!".

To publish, you have to be inspired at the editorial level but also in creativity. The 2 being linked.

Communicate simply, visually and honestly

Your showcase site or e-shop

You are now working on your website. Consider putting your site up for maintenance with good visual communication on the home page, specifying the opening date. Find a catchy catchphrase to show the internet user that you really don't know how he used to live before, without you!

Communication therefore has a very important role in the implementation of your entrepreneurial and business creation project. It is essential but unfortunately never sufficient…

Entendre ce qui n’est pas dit

Hear what is not said!

Communicating intelligently is not easy.

In our daily life, at work or at home, with colleagues or loved ones, we are called upon to communicate, to spread ideas, and to listen.

But there are days when we don't understand everything wrong because we express ourselves badly, we are not focused on what is said.

"Between what I think, what I mean, what I think I say, what I say, what you want to hear, what you hear, what you think you understand, what you want to understand, and what that you understand, there are at least nine possibilities of not understanding each other. "

We also have a lot of prejudices, ready-made ideas and depending on our feelings at the time, misunderstanding can be fatal.

It is the same for our communication with our individual or business customers. Communication is taking an increasingly important place these days. There are more and more tools. And getting it wrong is increasingly risky ...

A great deal of thought is required before even starting to communicate: who are my clients? ages, PSC, hobbies…. In marketing, this is what we call a persona. This fictitious person with social and psychological attributes and characteristics who represents a target group

You should always remember this typical profile!

Once this persona is defined, it will be easier for you to communicate and find the most suitable way to get your message across.